Chip and Joanna Gaines Are Launching a New Home Décor Line Exclusively at Target

Home goods from our favorite couple? Yes, please.

“Fixer Upper" fans, get ready —Chip and Joanna Gaines are partnering with Target to launch a new home décor line. This November, the retailer will launch Hearth & Hand with Magnolia, an “exclusive home and lifestyle brand" inspired by the Gaines' company, Magnolia.

This is Magnolia's first partnership with a major retailer, but that doesn't mean the collection will be sparse. Hearth & Home will feature over 300 items priced between $.99 and $129.99, and most items are priced around $30 so you can shop the tabletop, home decor and giftables without going over budget.

The collection has modern, classic, industrial and vintage elements which means there's something for everyone. Not to mention, To kick off the partnership, Magnolia will help redesign the dining room at the Target House at St. Jude Children's Research Hospital.


Hearth & Home with Magnolia